Send it at a meaningful moment
NPS responses are most valuable when collected after a key milestone: 30 days after onboarding, after a support resolution, or after a purchase. Timing determines response quality.
Free template · 6 fields included
NPS Survey Form Template
Measure customer loyalty with a structured Net Promoter Score survey. Collect the 0–10 recommendation score, the reason behind it, and suggestions for improvement — without paying for a dedicated NPS tool.
No credit cardFree forever planCustomizable fields
Fields included
6 pre-built fields, ready to customize.
#
Field label
Type
Required
1
Namee.g. Your name (optional)
Short text
No
2
Emaile.g. your@email.com
Email
No
3
How likely are you to recommend us to a friend or colleague?
Radio (single choice)
Yes
4
What's the main reason for your score?e.g. Tell us what influenced your rating...
Long text
No
5
What could we do to improve?e.g. Any suggestions are welcome...
Long text
No
6
How long have you been using our product?
Radio (single choice)
No
All fields are fully customizable — add, remove, or reorder after opening the template.
Use cases
Who uses this template.
SaaS product NPS measurement after onboarding
Post-purchase NPS for e-commerce brands
Service business customer loyalty measurement
Quarterly customer health checks
Best practices
How to get the most from this form.
Always ask why
The score alone tells you the number. The follow-up 'What's the main reason for your score?' tells you what to fix. Never send an NPS survey without an open text follow-up.
Segment by score before acting
Detractors (0–6), Passives (7–8), and Promoters (9–10) need different responses. Detractors need a service recovery follow-up. Promoters are candidates for case studies and referral asks.
Keep it to 3 questions maximum
NPS surveys work because they're fast. Adding more than 3 questions — the score, the reason, and one improvement question — significantly drops completion rates.
FAQ
Common questions.
What is an NPS survey?
An NPS (Net Promoter Score) survey asks customers: 'How likely are you to recommend us to a friend or colleague?' on a scale of 0–10. Respondents are classified as Detractors (0–6), Passives (7–8), or Promoters (9–10). NPS = % Promoters minus % Detractors.
How is NPS calculated?
NPS = (% of Promoters) − (% of Detractors). Promoters scored 9–10, Passives 7–8, Detractors 0–6. Passives are excluded from the calculation. A score above 50 is considered excellent.
How often should I run an NPS survey?
Quarterly is common for established products. For onboarding-heavy products, send a triggered NPS after day 30. Avoid sending more than once per quarter to the same user to prevent survey fatigue.
Can I automate NPS surveys with Formiqa?
Formiqa provides the form and collects responses. For automated sending (triggered by user actions or dates), connect Formiqa with an email tool like Resend or Mailchimp via Zapier or Make, or send the form link manually in a batch email.
What's a good NPS score?
NPS ranges from −100 to +100. Above 0 is generally positive, above 30 is good, above 50 is excellent, and above 70 is world-class. Consumer products typically score higher than B2B software.
Use this template for free.
All 6 fields included. Customize and publish in minutes.
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