Ask one thing at a time
Each question should address a single dimension. Mixing 'Was the product good and was the support helpful?' into one question makes responses ambiguous.
Free template · 5 fields included
Customer Feedback Form Template
Collect structured customer feedback with satisfaction ratings, recommendation likelihood, and open-ended comments. Understand what your customers think — without a survey platform subscription.
No credit cardFree forever planCustomizable fields
Fields included
5 pre-built fields, ready to customize.
#
Field label
Type
Required
1
Namee.g. Your name
Short text
No
2
Emaile.g. your@email.com
Email
No
3
How satisfied are you?
Radio (single choice)
Yes
4
Would you recommend us?
Radio (single choice)
Yes
5
Additional Commentse.g. Tell us more...
Long text
No
All fields are fully customizable — add, remove, or reorder after opening the template.
Use cases
Who uses this template.
Post-purchase or post-service feedback collection
Product satisfaction surveys after an update or launch
Support ticket follow-up satisfaction checks
Ongoing customer pulse surveys for SaaS products
Best practices
How to get the most from this form.
Include at least one open field
Structured ratings give you data. Open text fields give you insight. Always include one 'Anything else?' or 'Tell us more' field at the end.
Send it at the right moment
Timing matters. Send feedback requests immediately after a transaction, support interaction, or product milestone — not weeks later when the experience has faded.
Keep it under 2 minutes
Customers will complete short feedback forms. Anything that takes more than 2 minutes to fill out will have significantly lower completion rates.
FAQ
Common questions.
What questions should a customer feedback form ask?
A well-structured customer feedback form should ask: (1) Overall satisfaction (radio or rating), (2) Likelihood to recommend (NPS-style), (3) What went well, (4) What could be improved. Keep it to 4–6 questions total.
How is a customer feedback form different from an NPS survey?
An NPS (Net Promoter Score) survey asks one specific question: 'How likely are you to recommend us?' on a 0–10 scale. A customer feedback form is broader — it captures satisfaction across multiple dimensions and includes open-ended responses.
Can I use this template for product feedback?
Yes. This template works well for product feedback. You can customize the radio options to reflect your specific features or product areas, and add dropdown questions about which features the respondent uses most.
How do I analyze feedback form responses?
In Formiqa, all responses appear in your submission dashboard. You can filter by field value, export to CSV for spreadsheet analysis, or review individual submissions in detail. On the Pro plan, CSV export is available for bulk analysis.
Should feedback forms be anonymous?
It depends on your goal. Anonymous forms get more honest responses. Named forms let you follow up with specific customers. Formiqa lets you make name and email fields optional — the best approach is to ask for contact details optionally and let respondents choose.
Use this template for free.
All 5 fields included. Customize and publish in minutes.
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