A partnership inquiry form is the front door to your business development pipeline. It sits on your "Partners," "Work with us," or "Become a reseller" page and captures inbound proposals from companies who want to integrate, resell, co-market, or invest with you. The real problem it solves is triage: partnership requests arrive from every direction — a founder's LinkedIn DMs, a generic contact inbox, a sales rep's forwarded email — and the good ones drown in noise while low-effort pitches eat your time. A structured form forces every requester to state who they are and what they're actually proposing before you spend a minute on them.
A well-designed partnership form does two jobs at once: it qualifies and it categorizes. This template does both. The "Type of Partnership" dropdown (Technology Integration, Reseller / Referral, Co-marketing, Agency Partner, Investment, Other) routes a request to the right owner instantly — integrations go to product, reseller deals go to sales, investment intros go to the founder. "Company Size" and "Company Website" give you a fit signal at a glance, and the opportunity description carries a 50-character minimum so nobody can submit "let's partner!" and nothing else. The single most useful field is that description: the domain insight most teams miss is that a genuine partner always leads with the value exchange — what they bring and what they need — while a spammer or a vendor in disguise talks only about themselves.
Deploy it where partnership intent is highest: the footer link every serious partner hunts for, and a dedicated partners landing page. Embed it rather than linking out — a form in the page converts better than a click to a separate tab. Then review on a cadence, not reactively. Partnership evaluation is a batch activity; reading ten requests side by side tells you far more about relative fit than reading each one the moment it lands.